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Instead, Hoffman thinks the pandemic’s real impact on his definition is that “the benchmark for what you may need to do in order to outpace your competitors to scale in an ecosystem may have changed.” A lot of new money

That doesn’t mean startups should avoid prioritizing breakneck speed, especially in industries like fintech and edtech, where the pandemic spotlighted a lot of potential. “Blitzscaling is being inefficient it’s spending capital inefficiently and hiring inefficiently it’s being uncertain about your business model and those are not good things.” Instead, he said, blitzscaling is a choice companies may have to make for a set period of time to outpace a competitor or react to a pandemic rather than a route to take from idea to IPO. “Blitzscaling itself isn’t the goal,” Hoffman said during TechCrunch Disrupt 2021.

Years later, founders are navigating a pandemic, perhaps the most uncertain period of their lives, and Hoffman has a clarification to make. You can contribute through PayPal, Patreon, Venmo and Crypto.When LinkedIn co-founder and Greylock partner Reid Hoffman first coined the term “blitzscaling,” he kept it simple: It’s a concept that encourages entrepreneurs to prioritize speed over efficiency during a period of uncertainty. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best free cultural and educational materials to learners everywhere. If you would like to support the mission of Open Culture, consider making a donation to our site. If you would like to sign up for Open Culture’s free email newsletter, please find it here. You can also find class notes for the course on Medium.īlitzscaling will be added to our list of Free Online Business Courses, a subset of our collection, 1,700 Free Online Courses from Top Universities. You can stream the 20 lectures from start to finish above, or find the playlist on Greylock Partner’s YouTube channel. Eric Schmidt on Structuring Teams and Scaling Google, Netflix’s Reed Hastings on Building a Streaming Empire, Airbnb’s Brian Chesky on Launching Airbnb and the Challenges of Scale–they’re among the experts featured in the course. The course focuses on Blitzscaling–or what Hoffman described in the Harvard Business Review as “ the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.” And to help demystify that process, Hoffman invited guest speakers to class to break things down. Many of the concepts discussed in Masters of Scale expand on a 2015 course taught at Stanford by Hoffman and his colleagues– John Lilly from Greylock Partners, LinkedIn co-founder Allen Blue, and author Chris Yeh. A quick postscript to yesterday’s mention of Reid Hoffman’s new podcast, Masters of Scale.